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Discover throwback glam, jewel tones, texture and day-shine.

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Dress up or dress down with the perfect holiday tee.

 
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“I would describe my collection as playful, mixing different patterns.” - Skai 

 
 

Shine like a star this season.

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"Nowadays my ideas come from what I find on social media. This collection captures that curiosity and experimental style. It gives every girl permission to add glam to her look this holiday." -Skai

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“What inspired this collection was just making clothes that girls can have fun wearing.” - Skai 

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AVAILABLE THIS HOLIDAY

 
 
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HOW WE CHANGE DEFINES US 

Nowadays is a new kind of clothing brand and digital community for girls. Designed for reinvention, Nowadays collections are available for a limited time. Created by today’s most inspiring style icons, Nowadays is making change happen.